Shoes are an essential part of our everyday walk of life (no pun intended). At the beginning of March 2014, our founder and president, George Kiel III, urged everyone to participate in our “Blue Knots” initiative, an annual March, Colon Cancer Awareness Month, campaign involving the integration of Dark Royal Blue shoelaces in one’s shoes (dark royal blue is the official color of colon cancer awareness). The action aims to honor those who have been afflicted by the disease and bring worldwide consciousness to colon cancer. There are currently just over 5,000 posts, between Twitter and Instagram, using our hashtag, #BlueKnots. Even a few celebrities and athletes have worn our laces in support of our campaign!
By tying “blue knots” in your shoes – especially during the month of March – you help make this small but impactful gesture a universal symbol of public awareness for the disease. It’s effortless to engage in the “Blue Knots” initiative – you wear shoes in every aspect of life; to exercise, to work, to school, to work or to grab a quick cup of coffee. For this reason, let’s tie together and lace up our shoes in blue as a symbol of our ongoing fight with colon cancer. Help expand the “Blue Knots” message by educating others about the meaning behind it.
You can purchase our a pair of our custom Kiel Colon Cancer “Blue Knots” at our KCCF online shop now.
Post your #BlueKnots on Instagram!