Kiel Colon Cancer
Kick & Roll

Kick & Roll Classic 3-On-3 Basketball Event

**Register for Kick & Roll Classic 2017 NOW here!

What is it?

George Kiel’s Kick & Roll Classic 3-On-3 Basketball Event is a sneaker-themed basketball event and festival that creatively and uniquely brings the world of footwear, hoops and charity together to life. This is our generation’s Hoop It Up 3 X 3 but with a sneaker twist and for an amazing, noteworthy cause. Imagine a state-of-the-art, multi-court facility filled with friendly competition, the widest and craziest array of footwear, tons of vendors, some of the most delicious food trucks in Austin, Texas, the latest tunes from our in-house DJ, celebrities on hand serving as sneaker judges and selecting participants for our sneaker-themed awards and YOU converging for an amazing cause.

Lace Up, Participate and Experience the biggest sneaker-themed basketball event in the USA…each summer.

Instagram: @KickRollClassic
Facebook: KickRollClassic
Twitter: @KickRollClassic

Kick & Roll Classic

Why does it exist?

Our founder George Kiel (founder of and former Editor-In-Chief of and host of the “Sneak Peek” and “Kicks On Court Weekly” Youtube video series) and the minds behind the Kiel Colon Cancer Foundation host Kick & Roll Classic 3-on-3 Basketball Event to raise awareness for colon cancer – a disease that took Kiel’s mother in March 0f 2014. The event is dedicated to educate the public about colon cancer, honor colon cancer survivors, encourage a healthy, active lifestyle, advocate for appropriate screening measures and generate revenue for colon cancer research. Read George’s personal story on why he started the event and the Kiel Colon Cancer Foundation here.

Kick & Roll Classic

History of Kick & Roll Classic

  • In 2016, the Classic grew exponentially. We hosted 830+ attendees and participants, over 100 vendors and some of Austin’s most established food trucks. 3X NBA Slam Dunk Champion Nate Robinson served as our special guest and judge of our first ever dunk contest. Also, the government-assisted Colon Cancer Alliance selected the Kick & Roll Classic as an official stop on their nationwide “BIG Colon” tour.


  • During the summer of 2015, we hosted our second Kick & Roll Classic back in Austin (more than 700 attendees). We held a “Never Too Young” colon cancer awareness panel to educate attendees about the disease’s increased rate in adolescence and young adults.
  • The inaugural Kick & Roll Classic was held in Austin, Texas on July 12th 2014 with over 400 attendees. Participants and spectators received a face-to-face education about the disease at our “Code Blue” colon cancer education booths. A number of sponsors, such as the Josh Childress Foundation, Under Armour and KIND Healthy Snacks, benefitted greatly from the combination of the sneaker industry, the charity world and basketball enthusiasts colliding at the event. Also, our media associates, such as SLAM Magazine, Complex Magazine and various NBA players, helped spread the word.


Stay tuned to our Events page for the anticipated 2017 Kick & Roll Classic date. In the meantime, learn about our smaller “Kick & Roll OPEN GYM with George Kiel” tour events here.

Interested in sponsoring George Kiel’s Kick & Roll Classic? View our sponsorship sheets below, and/or email us at

Kick & Roll Classic Sponsor Sheet

Special thanks to the Josh Childress Foundation for its support of the Kick & Roll Classic 3-on-3 Basketball Event. If you would like to get involved with our main fundraising affair, email us at
Josh Childress Foundation


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