It only gets better with time.
This past Saturday, the Kiel Colon Cancer Foundation hosted its biggest event yet in the form of the second annual Kick & Roll Classic 3-on-3 Basketball Event in Austin, Texas at the Round Rock Sports Center. The event, which was sponsored by the Josh Childress Foundation, featured 40 teams and a slew of spectators who all brought out their favorite shoes for the sneaker-themed, colon cancer awareness basketball event.
Although the event – which was also supported by Mitchell & Ness, NiceKicks.com and the Houston-based Clean USA – began at noon, a number of participants lined up outside the Sports Center’s doors an hour before it began in anticipation. Each player was greeted with a Kick & Roll gift bag, which featured our Kick & Roll x Under Armour-crafted uniforms and other swag items. Also, each of the first 40 spectators was given a three-piece Stance Socks package, along with an offering of SLAM Magazine’s latest issue.
This year, we introduced pool play and a single-elimination bracket instead of the double-elimination schedule that took place last summer. Pool play took center stage until halftime in which we held our first “Never Too Young” colon cancer education panel that featured our President George Kiel, colon cancer advocate Chad Coffindaffer and colon cancer researcher Keven Stonewall who joined us via Skype from Chicago, Illinois. The panel, which was moderated by Jacques “Kustoo” Slade, touched on colon cancer rates rising in young adults, colon cancer prevention and the behavioral risk factors of the second most diagnosed cancer in the USA and was followed by a “Colon Cancer Awareness” pop quiz that was given to a random group of attendees. We also took the time to highlight our organization team and our special guests – title sponsor Josh Childress (whom we gave a special gift), world-renowned customizer Jake Danklefs and former UT Longhorn Royal Ivey. Weeks before the event, ESPN NCAAB analyst Miles Simon announced that he would donate $1.15 per person wearing blue shoelaces to support our “Blue Knots” initiative in honor of his dad who is a colon cancer survivor. 378 of the nearly 450 people in attendance laced up in blue throughout the tournament!
The single-elimination tournament followed halftime and ended with Team Baylor Gang and Team Greater Leader coming out on top in their respective divisions. A number of prizes were given to the participants that brought out the best shoes throughout the event before we closed.
The Kiel Colon Cancer team would like to thank everyone who helped make the second annual event a success. Special thanks goes to our in-kind donators. Be on the lookout for more info regarding upcoming Kick & Roll events. Follow us @KickRollClassic on Instagram and Twitter. Like Us on Facebook.
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