Kiel Colon Cancer

George Kiel III – Co-Founder

George Kiel serves as the President and Executive Director of our organization. Born and raised in Houston, Texas, George Kiel currently serves as the President and Executive Director of the Kiel Colon Cancer Foundation nonprofit organization. He is also the co-founder of coiski Media, an educational digital media platform/branding agency that specializes in branding for companies/entrepreneurs (logo design, website design, product photography, video production). Kiel is also the host of well-known YouTube series on coiski Media, such as “Royal Key,” “iCollect,” “Open the Box” and more.

A graduate of Texas State University in San Marcos, Texas, Kiel received a bachelor’s degree in Mass Communications with an emphasis in Print Journalism. He honed his broadcasting skills by doing an internship with FOX KTBC – a local Austin, Texas news station – while also writing for the school newspaper and playing basketball on the university’s team during his senior year of undergrad.

Drawing upon his former career as’s Editor-In-Chief (September 2008-April 2016), Kiel built a loyal fan base; his social media following is close to 80,000 over all platforms. During his eight years at the aforementioned footwear-based site, Kiel developed into a public figure through his interaction and work with various notable athletes and celebrities, such as Kobe Bryant, Steph Curry, Kevin Durant, Nas, Allyson Felix, Hakeem Olajuwon and Dwyane Wade. He reached readers and viewers across the world by creating and hosting some of the site’s most viewed video series on YouTube, which can still be seen today:

• Sneak Peek – a video series that provides a look inside of athletes, celebrities and well-known sneaker enthusiasts’ shoe closets.
• Sole Access – a series that shared a behind-the-scenes, all-access look inside the locker rooms of various sports teams around the nation.
• Kicks On Court Weekly – a web series with exclusive interviews, reviews and up-to-date coverage on the footwear happenings around the NBA.

Kiel has also contributed to SLAM Magazine, Complex Magazine,’s Hoop Magazine and has been quoted in the New York Times (twice) in addition to the Baltimore Sun (three times). He has also provided commentary on current topics for the San Antonio Spurs’ live webcast, ESPN on three different occasions and served as a guest reporter on BET’s 106 and Park.

Kiel was named a Top 10 Black Innovator of 2015 by MVMT at the 2016 SXSW Interactive Festival this past March.

Kiel founded the Kiel Colon Cancer Foundation and the Kick & Roll Classic 3-on-3 Basketball Event – the biggest sneaker-themed basketball event in the USA – as a promise to honor his mother, Debra Kiel, who passed away from colon cancer in March of 2014. The 501(c)(3) organization, which began in January of 2015, is at the forefront of engaging the young generation to have conversations about colon cancer, the second leading cause of all cancer-related deaths. On behalf of the foundation, Kiel started the “Blue Knots” initiative, a campaign that encourages people to integrate blue shoelaces in their shoes – especially during the month of March, Colon Cancer Awareness Month – to honor those who have been afflicted by the disease and bring worldwide consciousness to colon cancer. The initiative is only two years old and has been supported by thousands through social media (#BlueKnots).

Kiel lives in Austin, Texas with his fabulous wife, Latashia, and their beautiful, ever-so-joyous daughter, Virginia Kiel. He and his wife are members of the marriage ministry group at Greater Mount Zion in Austin, Texas. They also lead a weekly bible study group called “Circles of Marriage” as part of GMZ.

Only two time periods during the year pause Kiel’s everyday life: the NBA Finals and Shark Week.

“Because of the ignorance that most of us embody in regards to the disease, I am on a mission to push colorectal cancer down the list of most frequently diagnosed cancers through education, public outreach, research, and various initiatives, but mainly through the encouragement of conquering its most prevalent behavioral risk factors – physical inactivity, overweight/obesity and diet.” – George Kiel III

Read George’s personal story on why he started the Kiel Colon Cancer Foundation.

If you have questions or comments for George, please email him at


11 months ago


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