Today, March 26, sneakerheads all over the world are celebrating a shoe-themed holiday known as Air Max Day (just check the hashtag #AirMaxDay on Instagram). The special day, jumpstarted by NIKE, commemorates the launch of the original Air Max 30 years ago in 1987. The Nike Air Max is considered one of the most influential running shoes ever.
The staff at a Nike Store in Dallas (Grand Prairie) decided to pay homage to the Air Max all while helping us raise awareness for colon cancer by incorporating our #BlueKnots into each of their Air Maxes today. Our #BlueKnots movement is steadily becoming the symbol for colon cancer awareness, and it’s initiatives like this that help push it even further.
You can join in on our Blue Knots movement by purchasing your pair here.
Special thanks to our Dallas-based brand ambassador, Leland Bruce.