Kiel Colon Cancer

Everything You Need to Know About Our “Blue Knots” Initiative

Everything You Need to Know About Our "Blue Knots" Initiative

You’ve seen the hashtag, you’ve seen the laces, but what really are “Blue Knots” and why do we wear them?

Last March, the Kiel Colon Cancer Foundation launched the “Blue Knots” Initiative, urging people to swap out their shoelaces for our custom blue shoelaces to help honor those who have been affected by colon cancer and bring awareness to the disease during the month of March, colon cancer awareness month. In our first year, we saw over 900 people support our initiative, including a few NBA players.

This March, we plan on taking the “Blue Knots” to an even higher degree. Recently, the Baylor Bears and the Wingate Bulldogs men’s basketball teams laced up in the “Blue Knots.”

Partnering with Noah Clark from LacedUp Laces, we aim to make this impactful gesture a universal symbol of public awareness for colon cancer.

“LacedUp has an initiative to help charities in anyway we can. We see laces as an interesting new way to get the message out and about,” Clark said. “Many people use t-shirts, but we really saw a tie-in with KCCF and figured a shoelace tied in well, since it was a product people don’t see much and it worked with the sneaker and basketball theme KCCF has.”

Everything You Need to Know About Our "Blue Knots" Initiative

“Blue Knots” Sizing Chart
45”
– Women’s running shoes
– Big kid’s shoes

54″
– Men’s running shoes
– Women’s basketball shoes
– Men’s basketball shoes

63″
– Men’s high-top basketball shoes

To be apart of our “Blue Knots” initiative all you have to do is purchase a pair of laces at our KCCF Online Shop and take part in posting #BlueKnots on your social media accounts (@KielColonCancer).

You can also now find “Blue Knots” in six different cities across the United States!

Starting March 1st, let’s tie together.

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Dezmond Moore

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