You’ve seen the hashtag, you’ve seen the laces, but what really are “Blue Knots” and why do we wear them?
Last March, the Kiel Colon Cancer Foundation launched the “Blue Knots” Initiative, urging people to swap out their shoelaces for our custom blue shoelaces to help honor those who have been affected by colon cancer and bring awareness to the disease during the month of March, colon cancer awareness month. In our first year, we saw over 900 people support our initiative, including a few NBA players.
“LacedUp has an initiative to help charities in anyway we can. We see laces as an interesting new way to get the message out and about,” Clark said. “Many people use t-shirts, but we really saw a tie-in with KCCF and figured a shoelace tied in well, since it was a product people don’t see much and it worked with the sneaker and basketball theme KCCF has.”
“Blue Knots” Sizing Chart
– Women’s running shoes
– Big kid’s shoes
– Men’s running shoes
– Women’s basketball shoes
– Men’s basketball shoes
– Men’s high-top basketball shoes
To be apart of our “Blue Knots” initiative all you have to do is purchase a pair of laces at our KCCF Online Shop and take part in posting #BlueKnots on your social media accounts (@KielColonCancer).
You can also now find “Blue Knots” in six different cities across the United States!
Starting March 1st, let’s tie together.