Our mission is to decrease the number of preventable deaths caused by colon cancer through education and awareness initiatives, encouraging healthy lifestyle choices, and supporting colon cancer research.
We place a great emphasis on the prevention of colon cancer by sparking the conversation about its behavioral risk factors – considering that our audience is young adults (ages 18-35) – through aggressive education and awareness initiatives, such as our “Blue Knots” campaign. Many view colon cancer as an “old person’s disease,” but researchers have proven that rates are steadily climbing in young adults. We feel the best way to decrease the number of preventable deaths is through early and consistent advocacy of healthy diet and exercise into one’s lifestyle. Colon cancer is the second-leading cause of cancer-related deaths in both men and women partly because of the unfamiliarity and ignorance of its modifiable risk factors and screening measures, hence our primary focus on education and awareness. We target our audience through athletic awareness events, such as our Kick & Roll Classic, the biggest sneaker-themed awareness event in the USA.